Art of the Ask in This Digital Age
Tuesday, November 10, 2020
FREE to attend - Virtual Event
This pandemic has forced some changes in how we ask and when we ask. However, some things have not changed. Learn more about “the ask” especially as we need to become more creative in this digital age, and given our current COVID crisis. Hear about some actual virtual fundraising events; the challenges, opportunities and successes. Connecting with donors has never been more important, and we need to continue to do so in meaningful ways. Key takeaways include:
• Understanding why people give: It hasn’t really changed
• Preparing for the Ask: It may be a little different
• Cultivation and solicitation: Pivoting our approach
• Involving our Donors: If only remotely
• Importance of “listening”: More important than ever
• Developing donor relations: Communication is key
• Art of the Ask: Art + Science + Technology
• And the “New Normal”: What will it be?
Presented by: Rick Blain, CFRE, Richard R. Blain & Associates, LLC and Sharon Mason, Development Director at Groundwork Lawrence
Rick Blain is the principal consultant at his firm for not-for-profit institutions and organizations. His areas of expertise include institutional advancement, capital campaigns, strategic planning, public relations, and board and staff training. Sharon Mason is the Development Director for Groundwork Lawrence. She served in the same capacity with the Children’s Law Center of Massachusetts, and with Habitat for Humanity - Merrimack Valley. She has an extensive background in both the for-profit and non-profit sectors. Sharon has served on the boards and committees of several organizations including the Andover Cultural Council, and the Andover SEPAC.